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COMM 104: Ethics and CSR

search with key or concept words

Start your search with key words or concept words from the topic or assignment description.

Make a quick list of synonyms, other terms or phrases to express the same concepts, or the opposing concepts.

As you search, note which search terms work, which don’t, and add possible other search words and phrases to your list as you scan the search results.

use 'OR' to link synonyms together in a search box

use 'AND' to combine with other concepts

finding other relevant sources

Use the sources listed by the authors of the reports and articles you find - this is particularly helpful in identifying scholarly sources

Look at:

  • footnotes
  • URL's and links
  • captions on statistical charts and tables
  • references/ bibliographies/ works cited

These list other relevant sources.

Find them searching Omni, Journalsor the open web.


use media and news stories

Media reports can provide clues to information sources. 
Look further than the headline and ask:

What did the journalist base the story on - is there a report, a court case, a website, some stats?

Who did they interview - a politician or activist, business leader, academic? 
from what agency or organization?

credible, authoritative, evidence-based sources include:

news, magazine and academic journal articles

academic books, textbooks and popular books from reputable publishers

studies and reports from Canadian and international government departments and agencies, research institutes, think tanks, advocacy groups, indigenous organizations

industry and market research reports, company news

major banks, consulting firms, equity analysts