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COMM 105: Business Communications

Introduction

 

Current, Canadian and international business, economic and policy issues. Authoritative evidence-based resources will include statistics, reports and information found on government, research institute and advocacy organization websites. Newspaper articles and online media will help in identifying useful sites and reputable sources of information. Academic/scholarly reports and articles from the article databases are also key.

Finding credible and reputable sources means thinking about the range of players involved in the issue and what information they may publish.

These could be:

      •companies, financial institutions
      •the markets –stock, bond, commodities, currency
      •industry and trade associations, stakeholder and advocacy organizations
      •economists, think tanks, research institutes
      •governments – federal, provincial, municipal
      public agencies - health units, universities, police and courts
      •media – newspapers, magazines, tv, social
      •analysts – equity research
 

Media reports can provide clues to information sources.  Look further than the headline and ask:

What did the journalist base the story on

        is there a report, a website, some stats?

Who did they interview

     a politician, public health or business leader, scientist or academic?

     from what agency or organization?

Writing Case Reports

Case Study Handbook, Revised Edition:  A Student Guide
Ellet, William  2018

Case Study Handbook : How to Read, Discuss, and Write Persuasively About Case
Ellet, William
Harvard Business School Press, 2007.

Case study research for business
Farquhar, Jillian Dawes.
Sage, 2012

The art & craft of case writing
(additional copies)

Naumes, William and Margaret J.
M.E. Sharpe, 2012

Case Study Reports
WriteOnline, University of Guelph