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COMM 105: Business Communications



Current, Canadian business, economic and policy issues. Because of the Canadian focus, authoritative evidence-based resources will include statistics, reports and information found on government, research institute and advocacy organization websites. Newspaper articles and online media will help in identifying useful sites and reputable sources of information. Academic/scholarly reports and articles from the article databases are also appropriate.

Finding credible and reputable sources means thinking about the range of players involved in the issue and what information they may publish.

These could be:

      •companies, financial institutions
      •the markets –stock, bond, commodities, currency
      •industry and trade associations, stakeholder and advocacy organizations
      •economists, think tanks, research institutes
      •governments – federal, provincial, municipal
      public agencies - utilities, regulators, courts
      •media – newspapers, magazines, tv, social
      •analysts – equity research

Media reports can provide clues to information sources.  Look further than the headline and ask:

What did the journalist base the story on

        is there a report, a website, some stats?

Who did they interview

     a politician, business leader, academic?

     from what agency or organization?