Research can start with:
- a product description
- brand name
- company name
- industry sector description or keywords
Industries are made up of companies. Find out who is in the industry. Learn more about these companies and a picture of the industry will emerge.
Companies can operate in more than one industry sector. We often use the same sources for both industry and company research – they build on each other.
Definitions and guides to qualitative and quantitative research methodologies are in:
Sage Research Methods Online