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COMM 332 Marketing Research

Sources for Company Information

Company websites
Show how the company is structured – product range and new products, target markets, geographic and line of business segments, locations, distribution channels, etc.
If the company is public, find key financial reports - annual reports or 10K’s under headings such as “Investor Relations” or “Our Company”.


See Companies/Markets tab at the top. Global company and industry snapshots including financials, ranked lists of peers (competitors), and the latest news reports. 

Dun & Bradstreet's Directory profiles public and private US and Canadian companies. Includes company corporate
trees. Can search by geographic region and industry classification codes.
Key Business Ratios 
Key Business Ratios on the Web (KBR) provides competitive benchmarking data (solvency, efficiency, profitability). Compiled from D&B's database of public and private companies it features 14 key business ratios (users choose a one- year or three-year set of ratios) for public and private companies in 800 lines of business. Search by SIC, line of business, NAICs, asset range.

Mergent Online
financial information on thousands of active and inactive U.S., Canadian and international public companies. Key features include 15 years of detailed financial statements, fundamental data, key financial ratios, earnings estimates, stock information, business descriptions, and current headline news. Edgar and Sedar filings. Also economic data and country insights. 
Includes Investext database - equity analyst reports on global public companies.