Subject headings allow you to search for resources on a particular author or topic and are often more productive than keyword searches.
Keyword searches work best if you have multiple concepts or topics and need only a few books.
For a comprehensive subject search, search with subject headings as well as keywords.
Searching Omni
Start with a keyword search, but expect to revise it.
Keyword Searching TIPS| 
			 Search Technique  | 
			
			 What It Does  | 
		
| 
			 quotation marks  | 
			
			 Searches for exact phrase  | 
		
| 
			 Truncation *  | 
			
			 Searches for all forms of a word  | 
		
| 
			 Boolean operators (AND, OR, NOT)  | 
			
			 Lets you broaden or narrow your search  | 
		
| Sociology | HM - HT | 
| Cultural Sociology | HM 621 | 
| Digital media | HM 851 | 
| Media and Society | HM 1206 | 
 
HM742 .S6281963 2014
Scholarly handbooks like this are a good place to learn about the major questions and state of scholarly research around a particular topic
It's Show Time: Media, Politics and Popular Culture
P94.65.U6 I88 2000 
Media & Cultural Theory
P94.6 .M4 2006
Media Studies Reader
P91.25 .M3755 2013
Public modalities : Rhetoric, Culture, Media, and the Shape of Public Life
JA75.7 .P83 2010