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FILM 340: Advertising and Consumer Culture

Omni

Omni includes content from the various research databases to which QUL subscribes but not everything is included.

If you are looking for information on a very specific topic, or a topic that is subject specific, it is recommended that you search databases that specialize in that subject area for more thorough results.

Finding Articles

Articles are smaller in scope than books and can therefore focus on more particular aspects of a given topic. Since articles are faster to produce and publish, the most up-to-date research often appears in this form.

Articles in scholarly journals are peer-reviewed—that is to say, they have gone through an anonymous formal vetting and editing process—whereas articles in magazines or newspapers are accepted at the discretion of a single editor.  

Subject Indexes and Databases

Film and Literature Index with Full Text
The definitive online tool for film and television research.
Index to articles on literature and related subjects, including film studies
 
Premier worldwide business periodicals for information on advertising, marketing, economics, human resources and more. 
 
Focuses on trade publications and business news, including marketing and advertising.
 
Index to articles from sociology-related journals--the study of culture and how individuals engage with culture.

Multi-disciplinary Indexes

The subject matter of this course crosses disciplines, covering areas such as literature, history, music, theatre, visual culture and even the sciences. Depending on your chosen topic, the following journal article databases may prove useful in your research.

Academic Search Complete
A multidisciplinary database for academic institutions, providing thousands of full-text, peer-reviewed journals to support scholarly research in key areas of study

JSTOR
Large arts and humanities collection. Covers mass media, digital media, film, literature, music and performing arts.

Project Muse
Project Muse provides access to full-text scholarly journals in the fields of literature and criticism, history, the visual and performing arts, cultural studies, education, political science, gender studies, economics, and more.

Search Engines

Google Scholar
Google's scholarly search engine.  Google Scholar searches for scholarly materials including journal articles, theses, books, preprints, abstracts and technical reports from a variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web.

Enabling the Get it @ Queen's links
Off-campus
: access Google Scholar through the Queen's Library's link where you will have to enter your NetID and password

To enable the Get it at Queen's links off campus

Omni
Omni is the library’s search engine, which enables a simultaneous search of many of the library’s online collections from a single search box. It can be a good starting point to find material but if you are doing high level research, you will want to search relevant subject specific databases.

Finding Specific Journal Articles
To find journal articles by title, you can search Omni. Type the title of the article in the search box and as much information to distinguish the article. 

 

Why Use An Index

Use an article index to find journal articles on your topic, as well as other materials related to  American history.    

Some will contain the full text of journals but if the full text is not readily available, click on Get It Link Icon.

If the "Get It" link does not find anything, don't assume that the Library does not hold the item.  A search in Omni for the title of the journal (or book) might find the title.. 

If clicking on a full text link does not take you directly to the article, you will need to navigate to get the article you want - depending on the resource provider

Evaluate Articles

Articles are important in your research as they contain the most-up-to-date research in a given field and often focus on a particular aspect of a topic.

But not all journal articles will be useful for your essay so you will need to evaluate before you use them. 

Consult our guide, Distinguishing Scholarly from Non Scholarly Periodicals, to discover the difference.

Items not at QUL?

For books and articles not owned by Queen’s University Library, request items through Interlibrary Loan.