Research Guides: Trademarks & Trade Names: Brands and Branding Resources

Selected Books

Brandjam: Humanizing Brands Through Emotional Design by Marc Gobé
Call Number: Stauffer Library: NC997.G56 2007
Publication Date: 2007
The Definitive Book of Branding by Kartikeya Kompella (Editor)
Call Number: Online
Publication Date: 2014
Developing Brands with Qualitative Market Research
Call Number: Online
Publication Date: 2010
The Global Corporate Brand Book by Michael Morley
Call Number: Stauffer Library: HD69.B7 M666 2009
Publication Date: 2009
Origination: The Geographies of Brands and Branding
Call Number: Stauffer Library: HF1025 .P54 2015
Publication Date: 2015

Interbrand
An international brand consultancy with offices in 22 countries. It publishes many reports including the annual Best Global Brands.