Sports Marketing Agreements: Legal, Fiscal and Practical Aspects by Ian S. BlackshawCall Number: ebook
Publication Date: 2012
This title is part of the ASSER International Sports Law Series.
This book combines the theory and the practice of sports marketing agreements, exploring the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality.