Media relations staff may use altmetrics to:
- Highlight research produced by the institution that has achieved public engagement and discussion, for example, interaction with a blog post about a major research study or award.
- Determine whether press campaigns about my institution’s research outputs have been successful and reached the intended audience.
- Identify popular and potentially topical papers or research focus' to cover.
Adapted from: Outputs of the NISO Alternative Assessment Metrics Project. A Recommended Practice of the National Information Standards Organization, NISO RP-25-2016.