Industry/market research reports will cover the more general sector(s) your product or service is in. They describe how the sector is structured – supply, demand and related industries; product segments, competitive landscape and sales and growth statistics.
Use these reports and numbers to situate your product or service and support your analysis.
IBISWorld
Canadian, U.S. and global industry research. Search by keyword or browse by sector. Reports include competitors, SWOT, market size and growth statistics.
Passport (Euromonitor)
country demographics and economic conditions; consumer lifestyle profiles; sales volume, value and forecasts for retail products, major brands and companies globally.
National and international trade or Industry associations exist for most industry and service sectors. Web search using your industry keywords and the word “association” to find trade associations. These organizations often list member companies and provide statistics and reports about the industry.
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